6 Social Media Marketing Trends & Tips in 2022

Social media is always evolving. Long gone are the days when the platforms were just for socializing and posting status updates.

In our digital-first world, social media has become a non-negotiable part of every savvy brand’s digital marketing strategy.

The ever-changing users’ behavior and never-ending innovative feature updates from social media platforms keep marketers on their toes.

These trends give you the opportunity to experiment and connect with your audience in a more effective way.

Day in, day out—we’re constantly bombarded with content that follows us throughout our digital lives.

Below are six social media marketing trends & tips for you to consider implementing into your 2022 social media strategy.

#1 – Short Videos

Online videos still become an essential type of content in marketers’ mix.

With the emergence of TikTok and the emergence of Instagram Reels and YouTube Shorts, we notice that users are now more driven to consume short-form video content.

The reason why these types of videos are popular is the short attention span that social media users have.

Short-form video is much more digestible to consume and reduces the sense of commitment a user may feel when pressing play. No wonder they can spend hours scrolling through short videos.

So, when you aim to increase your brand awareness and expand your reach this year, it’s always best to add a short-form video to your social media marketing strategy.

#2 –  Story-Driven Content

As you might already see, every viral content tells a story. With good copywriting, it successfully evokes social media users’ emotions and tempts them to share the story with their followers, family, and friends.

Story-driven content, whether it provides information or entertainment, is what captivates a user, it’s also what gives brands a voice.

When you want to increase your brand recall and the chance of going viral on social media platforms, you can deliver your messages using a storytelling approach.

#3 – Influencer marketing

This involves working with influencers to market your products or services. Influencer marketing is gaining even more traction in 2022.

Small businesses don’t need to reach for the biggest stars in order to get exposure.

In fact, partnering with micro-influencers or local influencers will typically drive more sales, as these individuals tend to have a more engaged and niche audience.

#4 – Social Media for Customer Service

Consumers have increasingly made social media platforms their go-to channel for customer service issues, and marketers have been adapting accordingly.

According to Hootsuite’s Social Trends 2022 survey, nearly 60% of marketers say social customer care has increased in value for their organization over the past year.

Direct messages and comments allow for a direct conversation between your customer and your support systems.

#5 – Memes, Memes, Memes

Everyone loves a good meme, right? Right now, memes (both static and video) are having an even bigger moment.

#6 – TikTok is Still Growing

TikTok reached 1 billion monthly active users in September 2021. The company has also been investing in developing its ad platform, making it easier for brands and businesses to create a presence on the network.

Some TikTok stats that stand out include:

• 69% of US teens are on TikTok
• 90% of users log in every day
• TikTok users spend an average of 89 minutes a day on the app

Additionally, the company claimed that 47% of users have “bought something seen on TikTok” and that 67% “agree that TikTok inspired them to shop even when they weren’t looking to do so.”

Given this growth and usage, it would be wise for businesses to take a closer look at TikTok, especially if they serve a younger audience. Learn more about how to use TikTok for your business and how its trends can influence your social strategy.

Start Your 2022’s Social Media Marketing Strategy

This year has proved that social media is a very powerful weapon. So, by following the latest social media trends and promoting creative, interactive content, you can easily excel at the digital marketing game.

With more than 4.6 billion users worldwide, social media has become an ideal channel for brands to cater to their customers– it’s also accessible and free to use.

Check These Out

7 Simple Tips to Boost Your Rankings On Google

How To Add Twitter Newsletter To Your Twitter Profile