Ask a digital marketer or business owner what they’d like most in their business and they’ll probably tell you Traffic. Traffic in this case simply means more visitors.

However, most businesses still struggle with getting enough website traffic. There’s a lot of misinformation online about how to attract more visitors, which can lead to using the same tired strategies over and over and not seeing positive results.

If you have struggled with driving traffic to your website, you’re not alone. In this post, we are going to highlight the proven ways to increase your website traffic easily.

The methods we are going to be sharing in this post are both paid and organic methods which can guarantee you results when applied correctly.

1. Have a Blog 

Having a blog is the single most important thing you need if you mean business. Your business needs a blog where you can publish useful and valuable content regularly. Companies who blog get about 97% more links to their website.

However, you need to ensure that you’re providing valuable content in your blog post. The more value you offer on your site, the more reasons people will have to visit it.

2. Do a Keyword Research

Relying on keyword research tools that will help you know what people are searching for is another effective way to generate traffic to your website.  Always include relevant keywords in your content.

3. Create Valuable and Engaging Content.

It’s not just enough to have a blog post. Also ensure that you distribute quality, engaging and valuable content.

This is one of the best ways to attract people to your website. To come up with the content that will attract the right visitors to your website, you must first understand the buyer’s journey you’re targeting.

Once you’ve already discovered who your audience is and what might interest them, then you can create content around what will solve their problem.

4. Leverage on The Guest Post

Guest posting on other people’s blogs is an effective way to generate backlinks and increase website traffic. Before you make use of guest posting, you should thoroughly research websites within your industry to pitch.

Here are some tips to have in mind before pitching to writing as a guest on other people’s websites.

  • First, look at a website’s content and make sure it’s of high quality
  • Check its domain authority
  • Study their guest posting guidelines
  • Also, ask the publication if they’ll promote the post on social media and if they’ll tag you.

5. Active Social Media Pages

Making use of social media to increase your website traffic is one of the most essential tips you must take note of.

Social media is huge for attracting your ideal audience to your website. Aside from posting on social media, here are other ways you can use social media to increase your website traffic

  • Through showing up on Instagram stories and live sessions
  • Posting of valuable infographics, content, and tips
  • Making use of relatable hashtags on every post
  • Tag influencers who might relate to the content to get a repost
  • Engaging in people’s comments session under your post.

6. Make Use of Email Marketing

Making use of email marketing is one of the effective ways to increase your website traffic. Your email subscribers are your raving fans and they should be able to see your new content on your blog.

This strategy is not only applicable to your email subscribers alone. You can use it on social media followers or subscribers oo.

7. On-page SEO

On-page SEO  is one of the best and most useful ways to help your website rank on the search result page of Google. With proper on-page SEO on your site, you can rank for a specific keyword people are searching about.

Some on-page SEO elements include the title, header, meta description, image, and alt-text. Showing up in search engines will generate more traffic for your site

8. Internal Linking

Internal linking is an SEO strategy that helps increase your website traffic. When you use internal linking, it means that you place links to your sites on other sites’ pages.

The major use of internal linking is to enable your website visitors to spend a lot of time on your website. When this happens, Google tends to see your content as being relevant and thereby rank it on the SERP.

9. Video Marketing

This is another method to increase your website traffic in the shortest time possible. But that doesn’t mean it will happen overnight.

Statista reports that 77% of internet users ages 15 – 35 are using YouTube to consume video content. This shows that your prospective audience could be there or more interested in video content.

However, this doesn’t only apply to YouTube alone. You can also use powerful apps like TikTok and Instagram.

10. Social Media Ads

Every social media app comes with its own ad platforms, making it possible and easy for advertisers to promote their products.

Using social media ads is no longer a new way to increase your website traffic. It is also seen as one of the fastest ways to drive massive traffic to your website.

You can check out our post to learn how to get started with Facebook ads which are one of the most effective social media ads.

Final Insights

Now that you have learned the various ways to improve your website traffic, it’s now time to apply what you learned by following the above tips.

By taking these steps, your business can expect to see an increase in website traffic over time.

While some of these tips might give you instant results, most of them require putting in the work and remaining consistent with it.

If you have ever tried any of these strategies before, let us know the one that works best for you in the comment below.

Related articles

PPC Terms Every Marketer Should Know

7 Simple Tips to Boost Your Rankings On Google

7 Essential SEO Ranking Tools That Will Drive More Traffic To Your Website