Email marketing has long been one of the most cost-effective ways to grow and nurture customer relationships.

It’s hard to beat the ROI (Return On Investment) that comes with email marketing. Sad to say; This is a marketing channel that many businesses still don’t use.

Even when it is used, the results are often limited and low-quality. If you want your business to reach more people, sell more products and services, build trust, and earn more revenue, then email marketing should be your channel of choice!

In this article, we will explain what email marketing is and why you need it to grow your small business this year

What Is Email Marketing?

Email marketing is a form of direct marketing that uses personalized, mass emails to educate, nurture and convince a lead to take a specific action, like making a purchase.

It is an essential part of any business these days, as it allows you to reach out to your customers directly and personally.

Whether you’re in marketing or sales, email is one of the most important tools in your arsenal.

It’s a cost-effective way to reach your target audience, build a lasting relationship and deliver value.

If you’ve never used email marketing before, this post will help you get started with five reasons you need it for your business this year. 

1. It Helps You To Build Quality Relationships With Your Customers

Email marketing can help to build customer relationships by providing them with the information they want.

Consumers are capable of checking their email when it is convenient for them. It can give them a feeling that you care and think of them. 

2. Increase Website Traffic

This is one of the core reasons you need email marketing for your business. You can use your emails to promote your blog post to your subscribers and thereby increasing the number of your website traffic

For example, mention a new video or blog you’ve posted, and include a link to watch or read more. Highlight a free resource you’ve added, with a link to download it from your website. Or give a concise, attention-grabbing description of an upcoming product or event, and direct subscribers to your site to learn more.

3. Sales Improvement

Effective email marketing strategy can improve the number of your sales as a business owner.

Promoting your business through email marketing gives your audience the chance to make a purchase right from their phone or laptop. However, this can only be possible when they know, like, and trust your brand

4. Builds Trust and Credibility 

One of the best ways to make your customers trust you is by sending personalized emails. Sending personalized emails is possible with email marketing.

It builds the trust your customers have for your brand and therefore turns them into loyal customers. 

5. It Shows Authenticity 

When you run your own business, one of your goals may be to be seen as an expert in your industry or someone authentic. 

Your customers have signed up for your marketing newsletters because they want to hear from you. They appreciate the content you send and keeping them engaged is one of the biggest wins for any email marketer.

Your content is one of your most valuable marketing tools and you can use it to build other areas of your marketing strategy. If people love what you do, then they will sign up to see more great content.


Of all the digital marketing channels, email marketing is one of the most proven and effective as it provides us with a way to maintain contact with our customers.

If you have a good product, an email list, and a plan for promoting your business via email – you will definitely be able to build up brand awareness and drive more sales.

It helps you boost website traffic, sales, and trust with your customers. 

Always remember that email marketing is not dead and it will still be in use in years to come. If you have a valid reason for using email marketing, then go ahead and give it a try and see how your business will grow tremendously. 

However, If you have been looking for where you can improve your sales, and digital marketing strategies then look no further. We at LBDIGITAL  provide services on web design, digital marketing strategy, and SEO-related services. 

We also publish relevant content about our services every week to help you take your business to the next level.

If you need help with any of your digital marketing strategies you can send an email to and we’d be glad to work with you. 

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