There’s be a big difference between landing page & home page and it all comes down to purpose. What are they designed to do?
In this article, we’ll introduce you to the differences between a landing page & a home page and when you’re done reading, be sure to check out this article on the Benefits Of Having a Landing Page For Your Business to gain more insight on this topic
What is a Landing Page?
According to hubspot.com, A landing page is the designated page you’re taken to when you click on an ad. It can also be the page that follows a call-to-action button or serve as the homepage of a website.
A landing page typically focuses on these elements:
- A call to action
- Simplicity
- Direct messaging to one specific campaign
- Specific content for a certain audience
What is a Home Page?
A home page is the initial page of a website, the point of entry to all the information stored within. It’s similar to the front page of a newspaper, but a home page contains links to a selection (or, in some cases, all) of the available content.
You might be able to say that it all comes down to focus. Your homepage has lots of info, lots of sources, and lots of links. The purpose of a company site is to provide plenty of information and resources to potential customers.
Why Do You Need a Landing Page & Home Page?
Landing pages are so effective for sign-ups, conversions, and downloads. Homepages, comparatively, are far more powerful for storytelling and exploring the full site.
A landing page is more appropriate for one specific action or campaign – i.e. download an eBook. Simply put, landing pages are designed for conversion. Homepages are not.
That makes landing pages integral to your website. Using them incorrectly will mean ineffective marketing efforts and low conversion rates. So optimizing them should be a fundamental pillar of sales and marketing strategies.
Homepages are meant to provide a more holistic approach to a website, including general information, more navigation options, a variety of content, and more.
The idea is to click from the homepage through to other pages. It serves as the primary gateway of your website and presents an introduction to browsers.
Being the first impression, you must get it right as it could be the difference between your website and competitors. Websites with poor homepages typically have high bounce rates and poor traffic levels.
A homepage usually speaks to a broader audience as well, catered for both people who know the brand and those who don’t. You’ll expect to see multiple calls to action, links, features, and graphics.
Obviously, landing pages should be in sync with your homepage. Branding, tone of voice, messaging, and so on should all be aligned.
Key Differences Between Landing Page & Home Page
1. Call-to-Action
One of the biggest differences between a homepage and a landing page is that a landing page is action-oriented. In other words, a landing page has Call-to-Action (CTA) that encourages your viewers to convert.
A CTA can be anything from filling out a form to calling a phone number or even plain buying your product. But, regardless of what your CTA is, it needs to be obvious and straightforward.
2. Audience
Another key difference between your home page and your landing pages is your audience.
Landing pages are exactly what they sound like. It’s a “page” someone “lands” on after clicking on one of your ads. You can get a lot more selling on a landing page than you can on your homepage with the right marketing strategy.
3. Objective
A landing page only has one goal: conversion. Homepages, on the other hand, have to wear a lot of hats.
On your landing page, you should be able to keep viewers on your landing page until they convert, so you should try to avoid these potential distractions.
4. Content
You might want to use some of the information on your homepage, well a landing page should only have content that is specific to the offer, product, or service that you are trying to promote.
Unlike organic traffic to your homepage, you know what ads and search terms brought your visitors to your landing page. As a result, your landing page should be specific to those searches or ads.
Conclusion
You might be able to say that it all comes down to focus. Your homepage has lots of info, lots of sources, and lots of links.
The purpose of a company site is to provide plenty of information and resources to potential customers. Both are vital and both serve important functions for a brand.
If you’re interested in trying out a landing page for your site or in having LBDIGITAL set up some high-converting landing pages for your company, click here and also leave me a comment below!
