If you want people to find your business and read what you have to say, then SEO content writing is one of the most vital ingredients to help make that happen. 

SEO content is written for a human audience, but with the intent to rank the content higher in search engines

This includes title tags, meta descriptions, and keywords that you would use to describe your content.

In this article, you will learn what SEO content writing is, why it’s important, and how to create it. 

You would also learn six essential tips to help you write better content for SEO even as a complete beginner. 

What Is SEO Content Writing? 

SEO writing refers to a type of writing that is aimed at helping websites improve their visibility online.

It increases the chances of your website appearing on the Search Engine Result Page (SERP) because certain content attracts more clicks than other kinds of content.

Why Is SEO Content Writing Important? 

70% of Digital marketers say that SEO marketing is more effective than pay-per-click

This is because the process of SEO in digital marketing relies on written content that brings audiences insights and value.

SEO content writing is one of the main requirements of any website. It helps customers to browse products and services online. 

Moreover, content writing is an important part of the creative process, without It, it would be difficult for any website to rank. 

Effective content gets visitors to click through your website, therefore it must be relevant, useful, and engaging.

How To Write SEO Content as a Beginner

The first thing you need to do as an SEO writer is to find keywords for the site. This is based on understanding your niche and goals, then making a list of topics that are relevant to that goal. 

Next, identify the keyphrase or keywords that reflect a searcher’s intent, and type it into a keyword tool like Kwfinder or Google keyword planner

A keyword tool will tell you:

  • How much competition exists for the keyword.
  • The number of people who use the keyword in a search query.
  • How difficult it is to rank for that particular keyword.

From this exercise, you can determine whether you can rank for the keyword or not. Keyword research is the most important part of the SEO writing process.

In fact, the right keyword can mean the difference between thousands of visits per month or a piece of content that nobody reads.

 After selecting your target keyword, the next step is to use it in specific areas of your content and website. These include: 

  • Meta description 
  • Body of the content 
  • Title and Headlines
  • URL link 

Essential Tips To Help You Write Better Content For SEO

Here are tips that’ll increase your website visits and make your website rank on the SERPs.

1. Satisfy Users With Your Content

The primary goal of Google is to provide the most relevant content to its users.

This means that it must provide content that satisfies search intent. In other words, your content must answer the question of readers in your niche or directly address their issues.

2. Use Your Keyword in Your Content

Adding keywords to your content is a big part of SEO content writing.

The question is: How often should you use keywords in your SEO content? 

However, there’s no perfect keyword density percentage. In fact, Google has gone on the record to say that they don’t pay attention to keyword density.

However, having your keyword in the right location is more important than how many times you use it.

3. Avoid Keyword Stuffing

Keyword stuffing is the practice of repeating a specific keyword in order to increase its ranking on search results.

While at first glance it might seem like a good idea, Google can easily detect this tactic and penalize your website if they detect too many repetitions.

So, use the keywords as sparingly as you can. Also, it must blend naturally into the posts.

If you’re not sure how many times to use a keyphrase in a post, consider using WordPress plugin like Yoast. This plugin will tell how dense your keyword appears on your content.  

3 Write a Compelling Meta Description

It is true that meta descriptions don’t directly impact Google rankings. But it can improve your website’s Click-through Rate.

An eye-catching meta description can boost your organic click-through rate. In other words, your meta description should be compelling enough to attract people to click on your site. 

So I recommend writing a unique meta description for every page on your site.

Also, make that meta description compelling that will make Google searchers want to click on your result. 

4. Make Use Of Images And Videos In Your Content 

Making use of images or videos may not strictly fall under the category of “SEO writing”.

But images, infographics, and videos are super important for SEO. 

Not only do images make a big impression on your post, but they could also help you rank in image search. That could ultimately bring more traffic to your website.

So whenever you write, I recommend using video, images, and screenshots on your content. This doesn’t only help you improve your image search on google but also makes your content relevant. 

5. Use Internal Links 

Internal links are a great way to optimize your content for users and search engines. They are helpful to users because they help them find related content on your site.

And they’re helpful for search engines because it helps them index your site’s pages and understands your site’s structure and architecture.

Moreover, using internal links on your website allows your website visitors to stay longer on your site.

When this happens, Google assumes that your content is relevant to their users thereby making your website rank higher.

6. Using External links 

According to Moz, using outbound links can help improve your page’s Google rankings. This makes sense if you think about it this way:

Google wants to send people content that has everything that searchers want. And that “everything” includes helpful resources on other websites.

So by adding external links to authority sites, you’re making your content more SEO-friendly.

Final Insights

If you’re new to SEO content writing, then this article will help you. 

The aim of this article is to help newbies understand what SEO writing is, how it works and how they can improve their current content and make the job easier for them in the future. 

SEO content writing is the most important part of website promotion and marketing.

In fact, it has become the backbone of search engine ranking. If you are looking for a better way to attract more potential customers and boost sales, then it is time that you invest in SEO content writing services that can improve your brand’s reputation online.

If you enjoyed this article on SEO content writing for beginners, share your thoughts in the comment section and we will be glad to hear from you.  

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