Google My Business is a very powerful tool for your online business to help you grow and get more customers.
It is easy to use, with very little training needed, and you can add photos.
Moreover, Google has a deep knowledge of how we use search engines. This can help your search engine ranking so that more people can find you.
Google also has a lot of analytics software available so you can see what’s working for your business, and work on fixing problems or coming up with new ideas.
If your local business is struggling to make an impression online, that’s only because you’re not making use of Google My Business.
If you want to grow your business, Google My Business is a key tool to get it started.
In this article, we are going to outline all you need to know about Google My Business and why it’s beneficial for your small business.
What Is Google My Business And Why Do You Need It?
Google My Business (GMB) is a free and simple-to-use tool that helps you claim, organize, and showcase your business on the web.
A GMB listing includes basic business information like the location of your business and hours of operation.
Whenever someone looks up your business name or a similar term, your business information like your phone number, website address, home, services, products, and more will be available on one easy screen for potential customers.
Every day, billions of people use Google to search for a wide variety of information. It could be a local coffee shop, home repair tips, fashion trends, celebrity news, and so much more.
Google will even show customers your customized color scheme, including photos of local landmarks that are taken by Google’s cloud mapping services. This adds a positive presence to your SEO.
Now that you know why you need GMB, we would like to show its benefit for your small business.
Since a large percentage of the population is using Google, it means a huge audience can view and access your profile.
The more visible you are or the more often your business shows up in Google SERP, the better the chances of getting people’s attention to your business.
Benefits Of Using Google My Business
A business profile on GMB is essential for getting and staying found by local customers.
With a GMB listing, your business can be found on the search results pages of Google Maps, Google Search, and Google images.
Below are some essential benefits of having a google my business profile.
1. Google My Business Is Free To Use
Google my business is a free Google-powered business listing that gives small businesses an opportunity to be found online, including through online search and social media.
GMB makes it easy for local businesses to promote their products and services online by increasing visibility and improving their chances of showing up in search results.
It can help prospective customers quickly find and contact you. It’s a tool that you can make use of to improve your online presence, connect with your customers, and increase your business’s revenue.
2. Google My Business Increases Your Online Presence
According to Moz, GMB is the biggest determining factor of Google’s local pack rankings. So, if you’re aiming to connect to your target audience within your service area — verifying, updating, and optimizing your online information through Google My Business would be of great help.
It doesn’t matter whether you have an online business or a brick-and-mortar store – listing your business on Google will help you to reach more people and increase online and offline sales, inquiries, and awareness of your company.
3. Google My Business Improves Your Local SEO
GMB is a powerful tool for local SEO. In this case, Google gives local business listings priority on search results pages for relevant terms, even above well-optimized pages from established brands.
This is an incredible opportunity for a small business or start-up to get exposure and connect with your local audience.
4. Google My Business Helps You Build Trust
One of the benefits of having a GMB profile is that it allows you to build trust with your online customers fast.
Completing your Google My Business listing makes your business seem more credible and trustworthy.
Google research shows that customers were 70% more likely to visit businesses that had a complete profile and twice as likely to trust them.
However, you can further build trust with your customers by responding to their queries in a timely manner and encouraging customers to leave a review on your page.
Getting enough social proof or positive reviews is more persuasive than any marketing you can do yourself, with Google research finding that 88% of customers trust online reviews as much as personal recommendations.
5. It Allows People To Leave A Review On Your Business
If you want your business to be visible in the search results, using GMB to make it easy for your customers to leave positive feedback about your business is a must.
It does not only improve your local SEO but also increases your sales. Positive reviews matter.
They not only improve your search engine ranking but also serve as free and reliable ads for your products or services.
For instance, customers are more confident to try out a product with many positive reviews as opposed to one with a lot of criticisms.
People trust online reviews as much as they trust personal recommendations. The more positive customer reviews you get, the more chances you have of generating leads and increasing sales.
6. It Shows You Analytics About Your Audience
Like every other marketing tool, Google My Business also gives you access to use consumer insights.
This tool tells you how people are finding your listing through search, what interactions they have there, what types of posts are most successful and where you need to improve.
You can also get a detailed breakdown of your audience demographics, including maps based on direction searches that show you where your customers are based.
Conclusion
Having a Google My Business account will provide you with the opportunity to show off your business and your products.
Creating an account allows you to add information such as your opening hours, job description, and contact details.
This makes it easy for potential customers to find out more about you and makes them aware of the fact that you are a real business.
If you are yet to create a GMB profile, this article here will show you all you need to set up a GMB profile for your business.
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